Advertising on social media has become a powerful way for businesses to grow, and Facebook, with its large and diverse audience, remains one of the top platforms for digital advertising. With the evolving features of Meta’s advertising tools, advertising on Facebook in 2025 offers more opportunities to reach your target audience effectively. This article explores how to advertise on Facebook in 2025, advertising standards, and how to use Meta Ads for better business performance. At Apex Digital Agency, we’ve seen firsthand how data-driven strategies and well-optimized ads can drive actual business results.
How To Advertise on Facebook in 2025
Advertising on Facebook in 2025 requires using Meta’s advertising platforms, such as Meta Ads Manager, Meta Business Suite, and Instagram Ads. These tools have become more user-friendly and offer advanced features that help businesses run targeted campaigns and track performance.
Step 1: Set Up Meta Ads Manager
Meta Ads Manager is the platform where you can create, manage, and monitor your ads on Facebook and Instagram. To get started:
- Create a business profile: Ensure you have a Facebook page and Instagram account linked to your business.
- Access Facebook Ads Manager: Log in to the Meta Ads Manager dashboard from business.facebook.com.
- Create Your First Ad Campaign: Choose an objective (e.g., awareness, consideration, conversion) and follow the steps to set up targeting, budget, and creative elements.
Step 2: Set Your Audience and Budget
One of the key benefits of Facebook advertising is the ability to target specific demographics. You can define your audience based on location, age, interests, behavior, etc.
- Location: Target specific regions, cities, or even a radius around your business.
- Interests: Choose interests that align with your product or service.
- Behavior: Reach people based on their actions and purchasing behavior.
- Custom Audiences: Upload your customer list or retarget website visitors.
Setting a budget is also crucial. You can set a daily budget or a lifetime budget for your campaign. Meta’s platforms allow for fine control over how much you spend.
Step 3: Choose Your Ad Format
Facebook and Instagram offer several ad formats. You can choose one based on your campaign’s objectives:
- Image Ads: Simple, single-image ads that showcase your product or service.
- Video Ads: Engaging video content to explain your offerings or share customer testimonials.
- Carousel Ads: Multiple images or videos that users can swipe through.
- Collection Ads: Feature a collection of products with a cover image or video.
- Stories Ads: Ads that appear between user stories on Instagram or Facebook.
Step 4: Create Your Ad Content
Ensure your content is compelling. Use high-quality images, clear text, and strong calls to action (CTAs). It’s also essential to A/B test different creatives to find what resonates best with your audience.
Step 5: Monitor and Adjust Your Campaign
Once your ad is live, use Facebook Ads Manager to track its performance. You’ll be able to see detailed metrics, such as:
- Impressions
- Click-through rates (CTR)
- Conversions
- Return on Ad Spend (ROAS)
Based on this data, you can adjust your ad targeting, creative, or budget to optimize your campaign. However, running ads alone isn’t enough—having a well-designed, high-performing website is essential to turning ad clicks into conversions. A poorly optimized website can lead to high bounce rates and wasted ad spending, no matter how good the campaign is. By combining strategic advertising with an optimized & well-designed website, businesses can maximize their ROI and drive sustainable growth.
Advertising Standards in 2025
Meta has specific advertising standards to ensure the quality and integrity of ads across its platforms. These standards focus on
- Accuracy: Ads should not mislead or misrepresent products, services, or offers.
- Non-discrimination: Ads should not discriminate against or target people based on sensitive categories such as race, religion, or sexual orientation.
- Safety and Transparency: Ads should avoid harmful content and provide clear information regarding what is offered.
- Data Privacy: Advertisers must comply with data privacy regulations such as GDPR to protect users’ information.
Advertising on Instagram
Instagram, being owned by Meta, shares the same advertising platform. It is one of the most effective platforms for reaching younger demographics. To advertise on Instagram, follow the same steps as on Facebook but focus on visual content that works well with Instagram’s image-centric design. Instagram Stories Ads and Reels Ads are particularly popular.
Meta’s Rolling Out More Variable Ad Display Options
In 2024, Meta rolled out more flexible ad display options, allowing businesses to experiment with different formats and placements. This includes:
- Advanced Audience Targeting: Businesses can reach more specific groups with more refined audience segmentation.
- Interactive Ads: Meta is introducing new ad formats that engage users in an interactive way, such as polls and quizzes.
- Ad Placements Across Meta’s Platforms: Ads can now appear not only on Facebook and Instagram but also across Meta’s apps like WhatsApp and Messenger.
Benefits of Using Meta Ads to Advertise Your Business
- Advanced Targeting Options: Reach your ideal customers based on various criteria.
- Cost-Effective: Meta ads offer flexible budget options, allowing businesses of all sizes to advertise.
- Comprehensive Analytics: Access detailed performance reports to optimize campaigns.
- Cross-Platform Reach: Meta Ads allow businesses to advertise on Facebook, Instagram, Messenger, and WhatsApp from a single platform.
- Creative Flexibility: Experiment with various ad formats, including images, videos, and interactive content.
FAQs About Meta Ads
Use attention-grabbing visuals and clear CTAs, and test different ad formats to find what works best.
Use Meta Ads Manager to track performance metrics like impressions, clicks, and conversions.
Define clear objectives, target the right audience, use compelling visuals, and track performance to optimize.
Both platforms are effective, but Meta ads are ideal for visual and engagement-driven campaigns, while Google Ads works best for intent-based search results.
Start with a small budget, target a specific audience, and focus on organic content to complement your paid campaigns.
Meta offers image ads, video ads, carousel ads, collection ads, story ads, and more.
Conclusion
In 2025, advertising on Facebook and Instagram will be more potent than ever with the help of Meta Ads Manager and Meta Business Suite. The advanced targeting options, cost-effective solutions, and cross-platform reach make Meta Ads a valuable tool for businesses looking to expand their online presence. By understanding Meta’s advertising standards, utilizing the new ad display options, and following best practices, companies can drive better results and achieve their marketing goals more efficiently.